What is cloud gaming?
It's like streaming Netflix.
But for video games.
Stream and play games on any device, anywhere with stable Wi-Fi connection.
A SaaS product concept of a web & mobile cloud gaming app. I designed EVO's logo, the friends & chat feature, and EVO controllers on a team of 4 UX designers.
Student Concept Project
2 weeks | 2021
Figma | Miro | Slack
What's the current gaming experience like?
My team conducted 7 user interviews,
both avid and casual gamers, to understand why they play, where they acquire gaming information, and their overall likes and dislikes about their gaming experience.
The interviews revealed that gamers strongly value the social aspect of gaming.
"I found playing virtual games with friends and family very therapeutic."
- Gamer 1
"I like that gaming brings people together that wouldn't otherwise."
- Gamer 2
"I enjoy the social interaction with video games."
- Gamer 3
Unfortunately, players also expressed experiencing discrimination.
"I don't like being often discriminated against while playing video games..."
- Gamer 3
The unfortunate presence of toxicity within gaming communities has caused gamers to feel unsafe to the point of serious depression, and some with suicidal thoughts.
Further research on gaming toxicity
of U.S. adult gamers have experienced harassment related to race/ethnicity, religion, ability, gender, or sexual orientation.
of players impacted by toxicity have had depressive and/or suicidal thoughts.
No other gaming platforms address inclusivity in gaming.
I implemented a competitive analysis to find out which major cloud gaming platforms had features that enhanced the social & community aspect of gaming.
None of the competitors have an inclusive and safe space for gamers of shared interests to meet, socialize, and hang out.
How might we design an inclusive Communities page that welcomes all gamers of various backgrounds?
EVO provides a safe and inclusive gaming service welcoming all gamers of diverse backgrounds and skill levels to join the fun and have a safe space to play.
To start building EVO Communities, I searched for inspiration to inform my design decisions.
Steam offers a Community tab and Friends & Chat feature that allows players to share information and coordinate gaming activities.
Discord's intuitive visual hierarchy engages users to join and discover new communities.
EVO Style Guide
Our team had playful, relaxing, fun and vibrant in mind when creating our style guide for EVO's logo and brand identity.
EVO gained a lot of positive feedback from our 5 usability tests with various gamers. Our team wanted to make sure our gamers could navigate two main features:
1. Navigate to the Communities page and join a community.
2. Find a friend within a Community and jump into their game under a minute.
users were able to jump into their friends' games within one minute.
users successfully found and joined the Community page.
"That's cool you guys included a community for LGBTQ+ and women! I've seen and heard them discriminated against the most in games."
- Tester 1
"It's pretty easy to see if your friends are online and if they are currently in a Party."
- Tester 2
"It's interesting that there are so many unique communities! Not what I'd usually see at all."
- Tester 3
Fully implement and usability test a mobile app.
Expand on our communities - add more communities and introduce additional engaging features to bring gamers together.
My team truly ruled. I loved working with Seth, Eugene and Greyson - we communicated effectively and with respect. A team can make or break a project, and this team made this project with passion, care, and drive.
If there was more time I would love to build out more Community cards as well as conducting more tests to inform further improvements.
Our EVO Communities design was created with intentions of love and inclusivity for all.