EVO

Project Overview

I was on a team of 4 during a 2-week design sprint to create a cloud gaming web app.

Role

UX Design

Logo Design

Communities Cards

Timeline

2 weeks | 2021

Tools

Figma | Miro

Team

Seth Vigesaa

Eugene Tseng

Greyson Jennings

WHAT IS CLOUD GAMING?

It's like streaming Netflix.

But for video games.

Stream and play games on any device, anywhere with stable Wi-Fi connection.

The Challenge

The Opportunity

EVO provides a safe and inclusive gaming service welcoming all gamers of diverse backgrounds and skill levels to join the fun and have a safe space to play.

The unfortunate presence of toxicity within gaming communities has caused gamers to feel unsafe to the point of serious depression, and some with suicidal thoughts.

 
What's the current gaming experience like?

My team conducted 7 user interviews,

both avid and casual gamers, to understand why they play, where they acquire gaming information, and their overall likes and dislikes about their gaming experience.

The interviews revealed that gamers strongly value the social aspect of gaming.

"I found playing virtual games with friends and family very therapeutic."

- Gamer 1

"I enjoy the social interaction with video games."

- Gamer 2

"I like that gaming brings people together that wouldn't otherwise."

- Gamer 3

Unfortunately, players also expressed experiencing discrimination.
Confound Face _edited.png

"I don't like being often discriminated against while playing video games..."​

- Gamer 3

Further Research on gaming toxicity

81% 

of U.S. adult gamers have experienced harassment related to race/ethnicity, religion, ability, gender, or sexual orientation.

10% 

of players impacted by toxicity have had depressive/ suicidal thoughts.

No other gaming platforms address inclusivity in gaming.

I implemented a competitive analysis to find out which major cloud gaming platforms had features that enhanced the social & community aspect of gaming

P3_Comparative Analysis.jpg

None of the competitors have an inclusive and safe space for players of shared interests to meet, socialize, and hang out.

HOW MIGHT WE DESIGN AN INCLUSIVE COMMUNITIES PAGE THAT WELCOMES ALL WALKS OF LIFE.

Design

With HMW in mind, I searched for inspiration to inform design decisions for EVO Communities.

 
Screen Shot 2021-07-12 at 4.25.33 PM.png

Steam Communities

Steam offers a Community tab and Friends & Chat feature that allows players to share information and coordinate gaming activities.

Screen Shot 2021-07-12 at 4.27.04 PM.png

Discord Communities

Discord's intuitive visual hierarchy engages users to join and discover new communities.

EVO Style Guide

Our team had playful, relaxing, fun and vibrant in mind when creating our style guide and making design decisions.

Initial Design

Low Fidelity Wireframe

Hi Fidelity Wireframe

 
USABILITY TESTING

EVO gained a lot of positive feedback from our 5 usability tests with various gamers. Our team wanted to make sure our gamers could navigate two main features:

1. Navigate to the Communities page and join a community.

2. Find a friend within a Community and jump into their game under a minute.

4/5

users were able to jump into their friends' games within one minute.

5/5

users successfully found and joined the Community page.

"That's cool you guys included a community for LGBTQ+ and women! I've seen and heard them discriminated against the most in games."

- Tester 1

"It's pretty easy to see if your friends are online and if they are currently in a Party."

- Tester 2

"It's interesting that there are so many unique communities! Not what I'd usually see at all."

- Tester 3

 
FINAL PROTOTYPE
NEXT STEPS
LESSONS LEARNED

Fully implement and usability test a mobile app.

Expand on our communities - add more communities and introduce additional engaging features to bring gamers together.

My team truly ruled. I loved working with Seth, Eugene and Greyson - we communicated effectively and with respect. A team can make or break a project, and this team made this project with passion, care, and drive.

 

If there was more time I would love to build out more Community cards as well as conducting more tests to inform further improvements.

 

Our EVO Communities design was created with intentions of love and inclusivity for all.