The Choss Shop & Café
Project Overview
Solo concept project for an eCommerce website showcasing an improved products list while maintaining brand image as a "small shop" from Marfa, TX.
Client
The Choss Shop
& Café
Timeline
2 weeks | 2021
Tools
Figma
Miro
Role
UX Research
UX & UI Design
The Challenge
The Choss Shop needs a way to promote their outdoor equipment because customers value their unique blend of outdoor equipment and local artisan café.
The Opportunity
Expand The Choss Shops online inventory with a special home kit featuring their unique blend of outdoor equipment and local artisan café products.
About Choss Shop & Café
Adventure and coffee all in one visit. Promoting outdoor recreation in the Big Bend area of Marfa, TX with a vast inventory of outdoor equipment to outfit a camping, hiking or climbing trip. Locals and visitors can also buy coffee and snacks to bring with them on their next adventure.
I interviewed 4 frequent coffee drinkers and created an affinity map.
.png)
The interviews revealed a few key points:
1. Customers want to see a variety of photos that capture the vibe of the coffee shop before they decide whether they want to go.
2. Customers enjoy a pleasantly minimal, clean, organized & welcoming ambiance.
3. Customers want to be able to browse coffee shop's products online, a basic coffee menu & any unique specialty items like syrups or seasonal items.
Who are we targeting?
Meet Sonya
Sonya is a frequent coffee drinker who loves supporting small business café's. Additionally, she promotes small businesses by posting on her social media.
Meet Jacob
Jacob is a local artist living in Marfa, TX who's an avid cold brew drinker. As a local artisan, Jacob struggles to sell his handmade ceramics during the pandemic.
Sonya's flow
Jacob's flow
Customer flows
Competitive Analysis
With a feature analysis I am able to see what essential features coffee and outdoor equipment competitors had in store.
Key takeaways:
About Us, Contact, Location(s), Rental, Outdoor Gear, Events
With a task analysis I can understand the customers flow of fulfilling a task, or purchase.
Design
Lo-Fi Wireframes
Home Page
Product Page
Payment Page
Hi-Fi Mockups
.png)
.png)
Testing
Usability Testing
5 participants helped conduct 3 tasks.
3/5 succeeded in finding Climbing Rope.
5/5 succeeded in finding In-House Roasted Coffee Beans.
5/5 failed finding Contact Us (All intuitively hovered over the About page)
Final Prototype
